According to the most up-to-date information in the betting sector, the French gambling regulator, L’Autorité Nationale des Jeux (ANJ), has reviewed advertising and marketing procedures of athletics wagering operators at EURO 2020 and issued a statement on the make any difference.
In the report, ANJ highlights that for the duration of the European championship, some questionable wagering techniques have been unfolded, and the line has been crossed in terms of advertisement strain with numerous adverts concentrating on youthful audiences.
ANJ launches action initiatives to tackle the concern
On July 20, the French regulator held a dialogue with major bookmaking ops on the subject of responsible advertising and marketing. At the stop of the discussion, a thorough plan was mapped out to handle all the existing troubles in the betting sector. ANJ options to start numerous initiatives in the bookmaking vertical that will arrive into power by the conclude of 2021.
To start with, the regulator addresses the concerns of the accountable advertisement in the following techniques:
- ask for a mid-phrase critique of advertising and marketing strategies from all bookmaking operators with a chance of sanctions in case of non-compliance
- hold a stakeholder session for advertising and marketing at the get started of the educational year
- launch useful marketing recommendations for betting operators by the conclusion of the calendar year.
In addition, ANJ is going to overview wagering limits and define “reasonable” bonuses with the achievable boost of limits.
On September 21, 2021, the betting authority will manage a seminar to define what is “pathological gambling”, as it appears that each individual French operator has its possess being familiar with of the time period.
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